The business was experiencing steady 100%+ growth in years 1 and 2, but capacity limits and founder dependency were constraining further scale. Critical operational knowledge was held by the founder, and processes were largely undocumented.
Operations were extracted, documented, and structured, and mid- and senior-level hires were recruited and onboarded with clear responsibilities. Focused systems and workflows were implemented to support client delivery, finance, and team management while freeing founder capacity.
Deliverables
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Comprehensive project budget template and trained the team to a uniform process
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Communication and reporting flow to remove bottlenecks and reduce founder dependency
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People processes: weekly 1:1s, annual reviews, and promotion pathways
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Repeat retainer contracts
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Templated key operational processes, including installation guides and compliance packs
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Defined and resourced the marketing strategy
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Long-term supplier partnerships to drive marginal gains and operational consistency
Jorum Studio
From day-to-day delivery to strategic leadership
Jorum, an independent fragrance house with a loyal and growing customer base, had secured seed investment to support its next stage of growth. The focus shifted to expanding retail presence while building the structure needed to scale.
With founders closely involved in day-to-day operations, the priority was to lift them out of daily delivery and build the management capability, operational systems, and confidence needed to lead more strategically.
A focused approach strengthened leadership capacity, operational foundations, and decision-making confidence – enabling a transition from founder-led delivery to a more structured, scalable retail business:
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1:1 leadership coaching sessions, supporting decision-making, team challenges, and founder transition out of day-to-day operations
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Business strategy sprint, aligning co-founders around vision, direction, and priorities for the next 6–12 months
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Org design tools and onboarding frameworks to support scalable team growth
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Board reporting structure and management cadence, improving strategic oversight and alignment
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Retail expansion support, including partner introductions and market / competitor insight
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Operational audit and production toolkit, introducing SKU margin tracking, supplier exposure analysis, and financial visibility
The growth unlock:
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Co-founder alignment was established around a clear growth vision, creating shared direction and momentum
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Founder capacity and confidence were significantly increased, enabling a shift from day-to-day operations to strategic leadership
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Operational visibility through the audit and report, significantly de-risking the scaling journey
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Business-building know-how was accelerated, enabling faster adoption of effective ways of working
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Founder dependency was reduced, with clear processes and data enabling delegation and ownership across the team
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The introduction of a production toolkit has improved financial visibility, strengthened margin control, and reduced supplier exposure risk, removing key constraints to scale
The impact
Everything we’ve done, the order, the timings has been great, couldn’t fault it. Lucy gives a lot of broader scope insight from what she observes - how I need to be more present as a founder and network for example. The next board meeting is going to be about sharing the work we’ve done - the vision and plans. The help with practical documents and templates has been invaluable.
Chloe Mullen, Co-founder,
Jorum Studios
