Nike
Delivering operational efficiency without compromising brand experience
Nike needed to reduce the cost of retail activations as global budgets tightened – without compromising the premium in-store experience.
At the time, activations were delivered by multiple suppliers across regions. This created duplicated effort, inconsistent quality, and rising costs. Critical technical knowledge also sat with suppliers, limiting flexibility and increasing operational risk.
A unified operations playbook and new all-supplier ways of working streamlined delivery, simplified approvals, and created a more consistent, scalable activation model.
-
Centralised programme management across the supplier ecosystem
-
Operations playbook improving design and technical approvals for Nike marketing managers
-
Standardised installation templates with pre-populated technical specifications
-
Full UK store estate data gathering, technical specification collation, and installation guidance
-
Supplier alignment sessions to embed consistent delivery standards and ways of working
-
Nike internal team training on the new operational ways of working
The growth unlock:
-
The programme delivered £50K+ savings per campaign while maintaining Nike’s premium in-store experience, achieving an estimated 27x return on investment in the first year
-
Ownership of store specifications and onsite compliance was returned to Nike, significantly reducing operational risk and improving quality control across activations
-
The new framework enabled stronger supplier ↔ client collaboration, clearer accountability, and more consistent delivery across internal teams and the supplier ecosystem
The impact
£50K+
saved per campaign.
27x
ROI in year one.
100%
ownership of store specifications returned to Nike.
"Working with Lucy was first class from start to finish. Considering the complexity of the project, multiple stakeholders, and dealing with large inventories and missing data it was seamless throughout each stage of the process. I highly recommend lucy based on her ability to understand and dissect a brief, and the true creativity and innovation she brings to the execution.”
Daniel Barry, Marketing Director, Nike
